I kinda want to make a big deal about this because it’s a really big deal for me and Nicole. This is our new packaging for Sterk Family Farms Miracle Balm and I honestly think this is the cleanest packaging in North America. Not since JP Graziano’s shocked the world with the Barstool Beef Kit have we seen such sensational product delivery. And for that I just want to credit my old lady for being so committed to the process.
Some notes/observations:
- That’s the official logo for the indefinite future and officially moves us into Phase 2 which is the launch phase
- The recap:
- Phase 0 – test kitchen, product development, remove head from buttcheeks, etc.
- Phase 1 – register LLC, open bank account, build online store
- Phase 2 – production, inventory, packaging, logistics, farmer’s market part 1
- LAUNCH
- We launch from Phase 2 FYI … then you’re in Launch Phase probably until early May. Then we pivot into Phase 3 which will be our first promotion around Mother’s Day
- Phase 3 also includes new scents
- Phase 4 is new products like dog balm, baseball glove oil, ball & shaft cream
- Phase 5 is top secret so I’ll have to stop here
The nice thing about working on this company with my wife is that the product is unbelievable.
It’s measurably better than the beef tallow balm I’ve spent $45/month on for the last 2 years and that’s what excites me most. I know this stuff works and even better: it’s non toxic.
Even if you don’t know or believe this then please trust me, you’re being poisoned for the sake of shelf life. I know this firsthand.
All of this makes it easy for me to proudly stand behind the product as we build this company together. And for that I feel very lucky.
But let’s not lose track of the original point: the new packaging is FIRE
You can buy some here: